With the key objective to get the word out there via quality trial as opposed to quantity in busy targeted Adult consumer environments in NSW, MEA was tasked by the ABL agency over a 2 months period to BRING THE BRAND TO LIFE in those very targeted non-traditional environments that would certainly support the fact that this beer can be consumed mid week and that with each bottle only being 0.2 of the standard drink, taste has not been compromised. This exercise, though driving trial, was all about quality touch and not just mass giveaway without educating those who sampled the product.
MEA was tasked to design, built & manage the logistics of several very specific zones that travelled to various locations to then be bumped into busy office foyers as well as selected in mall shopping centers & several key sporting events. MEA also managed all stock, bar staff & security to ensure all aspects of this in mall & outdoor execution ran to plan. All activations ran between Wednesday to Saturday depending on the location & type of activation that was being rolled out. MEA was also responsible for ensuring strict RSA laws were always adhered too.