To build on and create a highly engaged online community with the MNL Facebook group through organic engagement between community members and also brand, that will lead to the Group's growth month on month through word of mouth.
A mix of industry experts and the voice of brand come together offering a unique forum to a group of like minded, close knit and highly engaged photographers of all skill levels, sharing insights, advice and tips and tricks with members. Encouraging organic conversation, answering questions and responding to members daily who post beautiful examples of their own content has seen month on month growth in new member numbers and a surge in engagement through increased posts and member participation.
In a 2 months window from taking this community over, we have seen:
Compared to the same 3 month period prior:
40+ posts from the brand in last month with: