Posted Date: 24 May, 2019
When a brand wants to showcase their launch with a retail pop-up they get in the big guns, MEA…the experts in traffic stopping and customer consultations
“When Brands come to us, the brief is simple,” says Edward Kaleel, CEO MEA . “If the customer isn’t coming to us, then let’s go take our Brand to them. MEA’s role is often the most crucial part to the overall success, by having to provide that crucial human layer of dynamically trained customer centric Brand Advisors (be it for fragrance, beauty or from a myriad of other product and service pillars we work with nationally) who know how to Traffic Stop!”
It’s a known fact that what might work well in store from a BA’s perspective, doesn’t always translate to success in the outdoor POP UP space. Kaleel adds: “The key to being the right fit for a brand Pop Up is, they must be a Traffic Stopper, one whose smile, coupled with the right body & speak language, allows them to comfortably Traffic Stop consumers who are often head down, going from A to B and not wanting to be disturbed. The key is knowing it’s all a numbers game for the BA. The more consumers you talk too with passion and love of what you are doing, the greater the chance it translates into $$”.
And Success speaks for itself. You bring together the right brand and Pop-Up environment, along with the perfect mix of talent who are highly trained, customer centric Traffic Stopping BAs, and the registers ring loud. As seen over the last 3 weeks with:
Tiffany & Co Westfield Sydney Pop-Up on Pitt Street Mall for for Eau de Toilette Sheer (pictured above)
Located at the entrance to Pitt St Mall, central Sydney
Hermes Westfield Sydney Pop-Up inside shopping centre for the launch of Un Jardin Sur La Lagune – Mother’s day week
Located within Sydney’s Westfield on the ground floor street level
Versace Westfield Sydney Pop-Up on Pitt St Mall for the launch of Eros Flame – week after Mother’s Day
Located at the entrance to Sydney’s central Pitt St Mall
<p> </p><p>As published in <a href="https://espritmagazineaustralia.com.au/enter-a-branded-experiential-world/" title="As published in esprit magazine May 2019">esprit Magazine</a> May 2019<br /></p>
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