The next featured industry partner in our College Connections series is Sydney based (MEA). Why MEA? That’s an easy one. The relationship we have with this particular agency gives a great indication of how our college connections work…on so many levels AND shows openly once again the ‘who’s who’ nature of the event industry. Let’s delve a little deeper shall we?
MEA Connection #1: Nigel Hickey – Managing Director of People, Activation, Comms at MEA. Nigel has been a friend of CoEM since its inception. With an expertise in experiential marketing and events, his background is an impressive one and like many industry professionals, he’s clearly a supporter of good event management training. As a way of giving back, Nigel has generously given his time on many occasions to sit on our industry panel at major project pitch time to offer practical and real scenario event advice to graduates as they come to the end of their studies. This kind of advice is priceless for students, not something gotten from a textbook. But like any good relationship, it’s a two way street and over the years Nigel has had is pick of CoEM’s best and brightest, from interns to full time employees. Which leads us to…
MEA Connection #2: Steph Santos – Senior Account Manager at MEA. Steph graduated from CoEM as a Diploma student back in 2013. Steph was a standout and her trajectory since then has been ever upwards. Through our college connection with Nigel (above), Steph started working at Red Agency on the award winning Jack Daniel’s ‘The Bar That Jack Built’ campaign, a touring gig that took experiential events to a whole new level of creativity in audience engagement and prominence. Steph moved over to MEA to once again work with Nigel and has been working on some amazing activations such as these > marcedward.com.au/campaigns
MEA Connection #3: Kristen Ciappara – Account Coordinator in the MEA Activation Team. Kristen was another standout student from our Diploma program. Her course coordinator encouraged her to go for an entry level role at MEA and she was surprised to find that the job was hers within weeks of graduating! She recently wrote a piece for the MEA blog giving great insight into her transition from studying at CoEM to working in an agency like MEA.
MEA Connection #4: MEA often need an army of workers for their events, and employ many casual staff to work as brand ambassadors, promotional staff, professional educators and hospitality staff. These roles can be perfect for students who need some casual work that is relevant to their course and relevant to their developing career in events.
Other reasons why we love MEA:
- They give back to industry.
- They have been instrumental in setting up a direct intern program for chosen CoEM students.
- They support ‘best practice’ event management training and professionalism in the industry.
- They actively encourage bright and enthusiastic event management graduates.
- They give their time to foster strong industry relationships.
As published in - college of event management on 27th March 2018