Hahn Ultra – National Trial & Education Launch
The Hahn brewers after six years of thirsty work nailed this breakthrough full-flavoured beer that’s just 0.2 standard drinks per bottle! Hahn’s BTL agency engaged MEA to develop a mass sampling and trial campaign to reach the target audience and drive to purchase on and off premise.
Client: | Hahn Ultra |
Services: | National sampling & Trial |
Category: | New Beer launch – Trial & Education within non traditional channels |