Who We Are
MEA is strategically positioned as the focus now shifts in store, where we have played and dominated for 17 years and media spend focus shifts below the line. We know what success looks like for our clients and the success of any execution relies on the positive consumer take out from that interaction with our in field ambassadors.
MEA knows the value of excellent staff & we invest heavily to retain and grow our personnel through:
- Rigorous recruitment
- Ongoing training to ensure high end customer service levels
- Recognition & reward to those who deliver consistency at all times
- Our commitment to retain & develop the very best team members
MEA’s point of difference is our focus on talent whose presentation, passion, engaging delivery and powerful interactions with consumers, amplify branded experiences.
Thus increasing the chance of driving a sale to the point of sale within the last three steps to purchase. Simply put MEA lays the bricks that pave the way from interaction to purchase with exceptionally trained ambassadors.
What sets us apart? An in-house recruiting department committed to identifying the highest quality candidates for our clients and their campaigns, which ensures the greatest control in the implementation of brand messaging.
This is accomplished through an online workforce management portal hosting 1,000-plus promotional staff nationwide. Identified candidates go through a stringent recruitment process that includes multiple-round interviews, reference checks, and thorough face-to-face training.
What is an activation? Through insight-led creative, brand activations create a channel for a one-on-one conversation with shoppers. It allows a brand to engage in real world experiences, in real situations, where shoppers will better understand their value.
A comprehensive campaign scorecard is developed for each campaign to measure five key areas of success: awareness, consideration, preference, commitment, and advocacy. What gets measured gets managed.
- Path to Purchase Strategy
- Content Marketing
- Brand Promotion
- Sales Specialist
- Stunts and Guerilla
- Road show and Tours
- Events and Product Launches
- Sponsorship, Strategy and Activation
- Conferences and Corporate Hospitality
- Mass Sampling
- Mystery Shopping
- Field Sales